Sales and order history
Look for purchasing patterns, declining accounts, dormant customers and questions hidden by headline totals. The depth of analysis depends on the quality and coverage of the records available.
Explore sales data analysisThe entry point / Free / Two weeks
A business growth audit.
Clarity before commitment.
Winter Marketing is a UK growth engineering consultancy offering a free business growth audit. Over two weeks, it reviews sales information, the website and enquiry journey, workflows, competitors and demand. You receive a written report, a ranked build list and a 90-minute walkthrough, whether or not you commission further work.
Free business growth auditWinter Marketing
01 / The investigation
What does a business growth audit include?
The audit looks at the business as a connected system. It follows the evidence from demand and website activity through enquiries, orders and the work required to serve customers. Missing information is identified as a limitation, rather than replaced with an invented forecast.
Website and enquiry journey
Review the offer, information structure and steps needed to enquire, quote or buy. Identify where unclear information or avoidable effort may interrupt a suitable customer’s next step.
Explore conversion and journeysWorkflow map
Map how work and information move between people and tools. Separate necessary human judgement from repetitive handling, duplicate entry and unclear ownership.
Explore workflow automationCompetitors and demand
Investigate what buyers need to understand, how competing offers are presented and where relevant demand may be reached. Distinguish observations from assumptions that need testing.
A ranked build list
For each priority, record the opportunity, effort, estimated value, dependencies and recommended sequence. Value estimates are planning assumptions, not promised returns.
A 90-minute walkthrough
Work through the report, challenge the assumptions and discuss practical next steps. The written findings remain yours whether or not Winter Marketing delivers the work.
02 / The sequence
How does the two-week review work?
The review starts with a clear question and an agreed evidence set. Timing is confirmed before the start so that access, stakeholder availability and the limits of the review are understood.
Frame the question
Agree what growth means for this business, what is getting in the way and what is within scope.
Review the evidence
Inspect the available records, customer journey and workflows. Record gaps and confirm interpretations with the team.
Prioritise the work
Compare the likely opportunities with effort, dependencies and uncertainty, rather than presenting every idea as urgent.
Walk through the findings
Review the written report and recommended order in a 90-minute conversation.
03 / Before you start
Questions about the free growth audit
How much does the business growth audit cost?
The audit is free. Its agreed scope covers a two-week review, a written report and a 90-minute walkthrough. The report is yours to keep whether or not you commission further work from Winter Marketing. Any subsequent design, development or implementation is a separate decision, with its scope and price agreed before that work begins.
What do you get from a marketing and sales audit?
You receive a written assessment of the available sales and order history, website and enquiry journey, operational workflow, competitors and demand. The central deliverable is a ranked build list: the opportunities worth considering, the work involved, estimated value with its assumptions, and a recommended order. The walkthrough explains the reasoning and the limitations of the evidence.
Do you need to share customer data?
The evidence needed depends on the question being investigated. An initial review may be possible with aggregated sales figures, anonymised order history and a walkthrough of the process. Winter Marketing will agree the purpose and minimum useful information before requesting access. Do not send passwords, payment details or customer records in your initial enquiry.
Are you committed to a website or automation project afterwards?
No. The audit is designed to establish what deserves attention before a particular service is selected. The answer could be a website, a change to follow-up, better reporting or a process that does not need new software. You keep the findings and can decide whether to act internally, appoint another provider or discuss delivery with Winter Marketing.
Bring the question.
Leave with a direction.
Tell us what you want to change and a little about the business. You do not need to know which service you need.
Request your free auditLast updated: 18 September 2026